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A product marketing skills library, built on Claude
Karan Ashta
Product Marketing at Prodigal
February 23, 2026
LinkedIn

A product marketing skills library, built on Claude

After 6 years in B2B SaaS marketing, I mapped workflows I run as a product marketer, then built an AI system to automate it.

Product marketers spend 60-70% of their time on process-heavy work: launch planning, positioning docs, battlecards, sales enablement, messaging consistency checks. The work that keeps the machine running, but doesn't move the needle.

So I built a Product Marketing Skills Library on Claude: 40+ skills across 7 core workflows:

→ Feature Launch (10 skills)

→ Positioning & Messaging (6 skills)

→ Sales Enablement (6 skills)

→ Industry Landing Pages (4 skills)

→ Thought Leadership (4 skills)

→ Deal Support (5 skills)

→ Competitive Positioning (2 skills)

Each skill automates a specific step, from feature intake to quality gates, from ICP mapping to battlecard authoring. The goal: free up time for what actually matters: building relationships, getting executive buy-in, spending time with customers. The things AI can't do for you.

It's company-agnostic, built for any B2B product marketer who wants to spend less time on process and more time on impact.

If you're a PMM drowning in launch coordination or enablement backlogs, this might help.

#productmarketing #b2bsaas #saasmarketing #gtm #claude
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