Emails timed to each consumer

Why we built it

Email is cheap but easy to get wrong. Rules cap how many emails an account can get, too many drives unsubscribes and spam, and the wrong day means a missed payment.

Most programs send the same emails on the same days to everyone, and every rule change means editing logic by hand.

How it works

proCollect now runs email as journeys that adjust to each account.

• A journey is a sequence of emails with defined steps and timing.
• Each day, every account is checked against your rules and continues, pauses or switches journey.
• Accounts that pay stop getting collection emails, and partial payers move to their own sequence.
• An AI model picks the day each email is most likely to lead to a payment.
• Every decision is logged, including emails held back.

What you get

More payments from the same email volume, within every limit. In a controlled test, the machine-learning approach delivered a 19% lift over a standard schedule, and consumers got fewer, better-timed emails.

Smarter email timing is available to proCollect customers today. Talk to your Prodigal team to set up your journeys.